Lowrance Launches Elite-7 and Elite-5 CHIRP Series Displays

by David Proudfoot

elite 7
Lowrance, a world leading brand in marine electronics since 1957— announced today the next generation of Elite fishfinder/chartplotters, the Elite-7 and Elite-5 CHIRPseries. Setting the standard for cutting-edge performance and easy-to-use fishfinding, the new affordable series adds CHIRP sonar to its award-winning, built-in Broadband SounderTM and DownScan ImagingTM fishfinder technologies.

Providing anglers with the best possible view of the watercolumn, CHIRP sonar produces greater sensitivity, improved target resolution and superior noise rejection for clearer, easy-to-see fish targets.

The Elite CHIRP line-up includes 5-inch and widescreen 7-inch fishfinder/chartplotter models, as well as standalone fishfinders with CHIRP sonar performance using affordable Lowrance HDI Skimmer® transducer options — including the capabilities to produce low, medium and high CHIRP sonar ranges and display two user-selected ranges simultaneously.

With these CHIRP sonar advantages, the new Elite series can more easily distinguish between baitfish and game fish targets, providing better target separation at greater depths and the ability to mark fish clearly at faster boat speeds. Elite CHIRP models also feature DownScan Imaging that provides easy-to-understand, picture-like views of structure and bottom detail, as well as selectable, single-frequency Broadband Sounder capability.

With the exclusive LowranceDownScanOverlay™ feature, boaters can layer DownScanImaging views onto CHIRP sonar or Broadband Sounder displays for a stunning presentation that separates and clearly exposes fish targets from surrounding structure.

To maximise fishing time on the water, Lowrance’s exclusive Advanced Signal Processing (ASP) reduces the need to manually adjust settings to see fish, structure and bottom detail more clearly; and TrackBackTM allows anglers to scroll back in recorded sonar history to review structure, transitions and fish targets. When used on Elite CHIRP fishfinder/chartplotter models, users can also Trackback and pinpoint locations with a waypoint — reducing the time required to search for productive fishing areas.

Elite-7 and Elite-5CHIRP models with chartplotter capabilities feature a highly accurate, built-in GPS antenna. A micro SD card can be used to display Navionics® Gold and Jeppesen C-Map Max-N charts. All Elite CHIRP chartplotter models are also compatible with the online Insight Genesis™ map-creation service, which allows users to make custom, high-resolution contour maps from recorded sonar logs, including bottom hardness and vegetation overlays.

“The Elite CHIRP series includes all the proven, high performance features found in the highly successful Lowrance Elite Hybrid Dual Imaging (HDI) line and adds powerful CHIRP sonar technology for an even better view beneath your boat.” Said Leif Ottosson, CEO, Navico. “Packed with three proven sonar technologies at an affordable price, the new Elite CHIRP series continues our commitment to provide real benefits for anglers— helping them catch more fish and make the most of their time on the water.”

The new Elite CHIRP series includes Elite-7x and Elite-5x CHIRP fishfinder-only, Elite-7 and Elite-5 CHIRP fishfinder/chartplotter models. All Elite-7and Elite-5 CHIRP units feature the Lowrance-exclusive, high-resolution colour multi-window display that allows anglers to choose from pre-set page layouts including a three-panel view with chart, multiple CHIRP sonar ranges and DownScan Imaging. An easy-to-use page selector menu system provides quick access to all features using one-thumb operation.

Model options include Elite CHIRP displays packed with an 83/200/455/800 kHz or 50/200/455/800 kHz Hybrid Dual Imaging (HDI) transducer with depth capabilities to 1,000 and 3,000 feet, respectively. Optional accessories include a series of bronze thru-hull HDI transducers, a trolling-motor transducer adapter kit and flush-mount kit. The Elite-7 CHIRP, featuring NMEA 2000® capability, can also be paired with the Lowrance Point-1 external GPS antenna with built-in electronics compass, while the Elite-5 CHIRP, with NMEA 0183 connectivity, is compatible with the LGC-16W external GPS antenna.


Protected by Standard warranty and the Lowrance Advantage Service program, Elite-7 and Elite-5 CHIRP models can be purchased from authorised Lowrance dealers and distributor beginning in March 2014.

Retail prices range from GBP 352.00 -GBP 496.00 for the Elite-7x and Elite-5xCHIRP fishfinder, to GBP 486.00 – GBP 654.00 for the Elite-7and Elite-5 CHIRP fishfinder/chartplotter. For more information on the Lowrance Elite CHIRP series and the entire Lowrance range of marine electronics, please visit www.lowrance.com.

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